2022 International Women’s Day Campaign: Positioning Your Organization
On the 8th of March every year, the world celebrates all of the incredible and impactful women that live within it. It is a globally recognised day with gender equity at its core.
The theme of the International Women’s Day 2022 is “Break the Bias”. “Imagine a gender equitable world”, says the manifesto for the campaign theme. “A world without prejudice, stereotypes, or discrimination”.
On International Women’s Day, it will be a fantastic opportunity for organisations to participate in the celebration of women’s social, economic, cultural, and political accomplishments by launching campaigns that promote female empowerment, gender equality, and women’s rights.
Here are campaign ideas that will not only promote your product and brand but also help your organisation become closer to your target audience;
- Partnership & collaboration
- Leverage social media
- Fund-raising for a social cause
- Events
- Promo offer
Partnership & Collaboration
Strategic collaborations can be powerful. By joining forces with key groups and organisations on the International Women’s Day campaign, greater impact for women’s advancement can be leveraged. Partnership and collaboration is an effective way to combine forces and reach a broader audience.
Show Your Support On Social Media
- Engage in the conversation on social media by posting using the hashtags #BreakTheBias and #IWD2022. Comment, share, like, discuss and learn from women (and men) all over the world joining the celebration.
- You can check the International Women’s Day organisation for resources that can be used on your social media channels here.
- Spotlight your female employees to give them recognition and make them feel much appreciated.
- Celebrate the legacy and importance of female pioneers.
- Message from the founder.
- Launch a video campaign.
Fund-raising
Fundraise for a female-focused charity or organization. Your organization can choose a charity and run fundraising events and activities to support that charity such as sponsored runs, charity galas, talent shows, coffee mornings, raffles, etc. These can be a good starting point that portrays corporate social responsibility in a good light.
Attend An IWD Event
You can attend virtual/physical events in honor of International Women’s Day, where you can join motivational panel discussions and talks from global thought leaders and experts.
Women-Centric Promotional Offers
This is one of the timeless women’s day promotion ideas. A special discount on this day for your female customers can undoubtedly enhance the business.
Remember to have activities that are inclusive of both men and women.
If you’re interested in finding out more or want to start planning your International Women’s Day campaign, connect with Bora on LinkedIn and Instagram.
Did you find this post helpful? Share it with others!
