Bora Communications Drive Conversation On Personal Branding For Media Practitioners
As the media landscape becomes increasingly unstable and outlets struggle to find viable business models, leading Pan-African public relations company, Bora Communications is driving the discussion for journalists and media professionals to prioritize their brands and remain relevant in the 21st century. The company’s first-ever exclusive virtual media conference themed ‘The Journalist As A Brand’ was held on Saturday, 17 July 2021.
Discussions at the conference were led by modern African media industry architects, Writer, Investigative Journalist, and Broadcaster; David Hundeyin, Deputy Director Programmes at The Beat 99.9fm Lagos; Osikhena Dirisu and Communications Specialist and Project Manager, Media Focus On Africa, Uganda; Jan Ajwang.
The virtual conference which was well attended by media professionals across Africa featured personal brand stories from all experts on their journey in the media world. The event addressed several ways modern journalists can build their brands beyond their media organizations by establishing strong online identities, growing a large and dedicated following, restoring the reputation of journalism in Africa, managing the existing standards for journalists, and developing custom distribution systems for their work.
To open the conference, Founder and Chief Communications Officer, Bora; Kemi Olawoye emphasized the need for modern journalists to prioritize their brands and continue to hold brands, governments, and individuals publicly accountable as they continue to be gatekeepers in society.
Senior PR & Marketing Communications Consultant, Abiola Bonuola also in attendance, gave the vote of thanks and enjoined media practitioners to look out for more conferences hosted by Bora and continue the conversation online and offline to make an impact in the industry.
Bora Communications is a fast-growing Pan-African public relations company focused on providing exemplary services to corporate bodies and institutions that desire to stand out. For more updates on the discussion, send an email to hello@bora.com.ng or follow us on Instagram @bora_comms
